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How To Do Better Creative Work (certificate workshop)

Description

DO BETTER CREATIVE WORK

This session is based on Steve Harrison's book which became the most expensive advertising book of all time when it traded on amazon.co.uk at £3,000 a copy.

Come along to the workshop and learn the process that leads to great creative.

You'll also learn how to recognise big creative ideas and how to have them more frequently. Better still you'll find out how to sell your BCI to your clients - plus the simple technique that gets people to notice your BCI amidst the thousands of advertising messages that surround it.


ABOUT THE TRAINER

Steve Harrison was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW. At HTW, he won more Cannes Lions in his discipline than any creative director in the world.

When he left agency life, the UK's advertising trade paper, Campaign, described him as "the greatest direct marketing creative of his generation". Thereafter he explained all in his book, How to do better creative work, which became the most expensive advertising book of all time when it traded on amazon.co.uk at £3,000 a copy. The book is also published in Mandarin, Spanish and Italian.

In 2012, Steve was featured in The D&AD Copy Book which celebrates the work of the top 50 copywriters of the past 50 years. The following year he wrote the biography of the 1960s adman Howard Gossage: Changing the world is the only fit work of a grown man - which, in 2015, was the basis for a full length feature documentary which Steve wrote and directed.


ADDITIONAL INFORMATION

Attendees will received a Certificate in Doing Better Creative Work upon fulfilling all the requirements of the workshop.

Subsidized rate is available to a limited number of students only. Full rate will be in effect once subsidized rate seats are filled up.

For more information about the workshop, please click here

For bundled deal of Steve Harrison's workshops, please visit here

Thu Feb 16, 2017
6:30 PM - 8:30 PM SGT
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Venue
Tickets
Limited Subsidized Rate SOLD OUT $60.00
Normal Price SOLD OUT $399.00
Limited Bundle Deal (for 3 workshops) SOLD OUT $120.00
Venue Address
30 Merchant Road, Riverside Point, #03-22 Singapore 058282 Singapore
Organizer
M.A.D. School
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